This solution allows for a fully managed Digital Signage Network that will include advertisements as well as various local, community and mall messages. MxN was appointed to provide a total software solution and ongoing support for the network.

‘We take great pride in the rollout of our Digital Signage Network.  It allows us to provide up-to-date, relevant communications and advertising that makes an impact.  This positions us as a leading retailer in the use of technology for advertising and communication purposes in Lebanon and the Region’, said Antonio Vincenti, Chairman and CEO of Les Affichages Pikasso sal.

The newly installed Digital signage network comprises 8 large format LCD screens  strategically located throughout the CITYMALL. Their purpose is to offer an
advertising solutions where the content is displayed across the mall and can be changed and modified remotely. The aim is to help the tenants and other advertisers deliver direct messages targeted at customers throughout the Mall.

'At MxN we take great pleasure with the completion of this installation.  We made a commitment to provide a Quality solution and Ongoing Support to Pikasso. Everyone in both organizations should be proud of their respective and collective achievements on this project.  We truly believe that in all areas such as; hardware, software, installation, content, ongoing support and management that the Pikasso network will be one of the best in the Region’ says Raad Raad, Managing Director of MxN.

‘Prior to the launch of the Digital Signage Network there was really no solution for the speedy and high quality deployment of ads in the mall.  Now an ad can be launched to the entire CITYMALL Network in a matter of minutes’ says Vincenti. 
The resulting solution provides Pikasso with a high-impact Digital Signage Network capable of upload, scheduling and management of media content via the Internet.
‘MxN has demonstrated a great degree of flexibility and professionalism in the work they have done to help us launch this network.  They have demonstrated a clear understanding of what we want said Kristina Araman, Development Manager at Pikasso.

Preliminary research indicates that the ‘out of home’ media industry in the Middle East is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results.   The rollout of the Pikasso Network helps to catapult MxN ahead of the rest of their competitors as the premier Digital Signage Integrators in the Middle East. 

‘Recently in the Middle East, there has been a marked increase in the number of retailers and in particular malls launching Digital Signage networks.  In-store media has a significant influence on the bottom line as approximately 70% of all buying decisions are made in-store. Digital messages get noticed more than traditional media.’ says Raad.

About Pikasso

Les Affichages Pikasso sal is the number one outdoor advertising company in Lebanon since 1986. It also has a leading position in Jordan and Iraq, and has the 1st national poster advertising network in Algeria under the name of Lawhat Algerie.
With more than 8,000 advertising faces, Pikasso enjoys a key position in the Levant and North Africa region and offers a comprehensive range of products and formats in 300 cities and towns.
Pikasso places quality and innovation at the heart of its development to constantly meet its clients’ needs.

About MxN

MxN provides technology, consultation and content services to clients and customers throughout the Middle East, Europe and Asia.  MxN has its corporate headquarters in Dubai’s prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include first of its kind features, such as multi-zone video and multi-channel audio playback.

For information or opportunities in the region please contact:

Raad Raad                                                      Kristina Araman                     
Managing Director                                          Development Manager        
MXN  Middle East FZ-LLC                             Les Affichages Pikasso sal

raad@mxnmena.com                                           kristina.araman@pikasso.com
www.mxnmena.com                                      www.pikasso.com